Six essential shifts in social media strategy
We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when...
I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same...
We’re into “2010 prediction season, and there are plenty of social media buzzwords being thrown around.” “Real-time,” “location-based,” “convergence” and...
I just downloaded the audiobook version of Mitch Joel‘s book “Six Pixels of Separation: Everyone Is Connected. Connect Your Business...
One of my favourite parts of agency life is getting the chance to collaborate with a bunch of really smart...
Challenge your assumptions and challenge those of others. Often the assumptions will be right, but it's worth doing it for the times when they aren't.
The Strategic Communications Planning eBook is an introduction to effective strategic corporate communications planning.
Your goal in your evaluation section is to lay out how you will measure your communications success. In a high-profile initiative this may be through the various stages of your announcement; in others, it may have a smaller scope.
When someone asks you to help communicate an initiative, what do you do? Do you immediately find yourself coming up with cool ideas about how to gain attention and generate coverage? If you do that, you’re doing your clients a disservice. You’re guilty of failing to plan - of putting tactics before strategy.
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