The Importance Of Grammar In PR Blogs

How important is grammar on blogs?

I listened to the latest episode of Mitch Joel’s Six Pixels of Separation while out on my run the other day. One thing that Mitch said about spell-checking your blog caught my ear:

"…there was this spirit of blogging that was sort of just ‘visceral and get it out there and put it out there,’ and it still seems to be, I guess, par for the course and acceptable now… we accept the fact there’s spelling mistakes and that it’s sort of this person’s brain dump, and how it’s going through, but think long term – this content will reside for years and years…"

I’m still relatively new to the blogging scene, but I’m amazed that poor spelling and grammar is still considered acceptable, even in an informal setting like a blog.

I think attention to detail is important for blogs in general, but especially important for PR practitioners.

Mitch is right on the money (as usual) – we have to consider the ‘long tail’ of our online content. The standard we publish with now can come back to haunt us later.

As communicators, words are our tools. A great deal of our credibility rests on how we use those tools.

(Pointer: Terry Fallis and David Jones do a segment called "Inside Proper English" (newly dubbed "Inside Hair-Splitting") each week on their podcast. They have no shortage of common mistakes to highlight – they’re like my online Lynne Truss)

As a communications professional, the last thing I want a potential client (or employer) to see is a blog posting from me, filled with typos.

My blog is an extension of me and my work. What would a sloppy posting say about my personal standards?

Dave Fleet
EVP Digital at Edelman. Husband and dad of two. Cycling nut; bookworm; videogamer; Britnadian. Opinions are mine, not my employer's.