Dear Santa 2.0: My Social Media/PR Christmas List

Picture of SantaSanta Claus
North Pole, HOH OHO (sorry Aussies)

December 2, 2007

Dear Santa 2.0,

I’ve been good this year… I really have:

Holiday-PresentSo, I really think I’ve been good enough to get some presents this year.

Here’s my social media & PR Christmas list. There’s a lot here, but a few at least would be nice.

I would like:

  1. A widely-adopted code of ethics to stop the idiots pushing unethical tactics both online and offline
  2. Facebook to stop acting like a monopoly and treating its users like cattle. I’d really like it them to do it of their own accord, not because of negative reactions from their users
  3. An end to product recalls from kids’ toy manufacturers that really should know better
  4. Movement towards an accepted way to measure the effectiveness of social media (and PR, for that matter), so we’re not viewed as a bunch of cowboys by executives
  5. Something… anything… to help take ease the burden of staying on top of the multitude of social media tools out there. Flock is a nice start. Unfortunately, I can’t use it at work – something web-based would be lovely and a mobile tool would make me weep with joy
  6. The Social Media Training Wiki to get some traction and become a useful tool for the community
  7. A move away from the news release as a default PR tactic and towards a more thoughtful look at the approaches available
  8. The opportunity to help my new colleagues to understand social media… and the opportunity for them to embrace it
  9. Bloggers to respond to comments (or trackbacks) on their posts. If this is about conversation, it can’t end at post/response – it needs to continue. Plus, it builds goodwill with people who have bothered to write about your post
  10. People to stop thinking of blogging/podcasting/wikis/[insert social media tool here] as strategies. They’re tactics.

Thanks Santa!

Dave Fleet
EVP Digital at Edelman. Husband and dad of two. Cycling nut; bookworm; videogamer; Britnadian. Opinions are mine, not my employer's.