Infographic: The Cost and Benefit of Social Media

Check out this infographic – the first thing I’ve seen really trying to put a number on the true cost and return of social media activities.

Is it perfect? No. Is it an interesting kick-off point for a discussion? Certainly.

What do you think of it?

Source: Focus. (Good to see Danny Brown referenced in here, too)

Dave Fleet
EVP Digital at Edelman. Husband and dad of two. Cycling nut; bookworm; videogamer; Britnadian. Opinions are mine, not my employer's.