Social Media In Plain English
Lee LeFever has produced another of his fantastic “…in Plain English” series of videos – Social Media in Plain English....
How To Write A Good Communications Plan – Part 6 – Strategy
Now that you've figured out your objectives, you know where you're going. It's time to figure out how to get there. Your strategy defines how you will achieve the objectives you've just identified.
How To Write A Good Communications Plan – Part 5 – Objectives
As the old saying goes, you need to know where you're going before you can know how to get there. Likewise, before you can plan out your strategy... before you even start to think about your media products or event... you need to nail down your objectives.
How To Write A Good Communications Plan – Part 4 – Stakeholder Analysis
This is the fourth in a series of posts exploring how to create a good communications plan. Last time we...
How To Write A Good Communications Plan – Part 3 – Environmental Scan
This is the third in a series of posts exploring how to create a good communications plan. Over the next...
How To Write A Good Communications Plan – Part 2 – Context
The "context" section of your plan focuses on setting the scene. This isn't about details of an announcement - heck, you haven't reached the part where you decide what your communications objectives or strategy will be yet. This is about the background to your initiative.
How To Write A Good Communications Plan – Part 1 – An Overview
Update: I have now completed this communications planning series and have republished all of the posts as a free strategic...
Why SocialThing Trumps FriendFeed… And The Rest
Lately, I've noticed a growth in aggregation tools. For me, SocialThing leads the way.
Twitter… In Plain English
Here's a fantastic new video that explains Twitter in plain language. This should help you understand and explain what all the buzz is about.
What Is RSS?
You can find definitions for "RSS" everywhere. Feedburner has a page on it; What Is RSS? is all about it; Wikipedia has a detailed page about it. The list goes on and on. They're all way too complicated.
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