Practical 101s: Google Reader And Persistent Search
As a public relations professional, it is your responsibility to be aware of the coverage your projects are getting. This...
One of my favourite things about working at Thornley Fallis is the conversations we have about social media, digital marketing...
The Strategic Communications Planning eBook is an introduction to effective strategic corporate communications planning.
Your goal in your evaluation section is to lay out how you will measure your communications success. In a high-profile initiative this may be through the various stages of your announcement; in others, it may have a smaller scope.
Unfortunately, even the most basic communications approach comes with costs attached. In a corporate communications plan, the budget section details these.
Issues management is all about catching problems before they become crises. Your communications plan should help you to prepare for that.
You know your goals; you know what you're saying; you know who you're talking to. You need to decide how to say it. How are you going to reach the audiences you've selected?
By now we've set the stage, established our objectives and strategy and chosen our audiences. Now, at last, it's time to think about our announcements.
It's time to decide who you want to reach with your communications. Analyze the key groups or people you want to reach and what their needs are. Which stakeholders are key to this initiative? Who else do you need to consider?
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