Practical 101s: Google Reader And Persistent Search
As a public relations professional, it is your responsibility to be aware of the coverage your projects are getting. This...
Practical 101s: What Do You Want to Know?
One of my favourite things about working at Thornley Fallis is the conversations we have about social media, digital marketing...
Strategic Communications Planning – A Free eBook
The Strategic Communications Planning eBook is an introduction to effective strategic corporate communications planning.
How To Write A Good Communications Plan – Part 13 – Evaluation
Your goal in your evaluation section is to lay out how you will measure your communications success. In a high-profile initiative this may be through the various stages of your announcement; in others, it may have a smaller scope.
How To Write A Good Communications Plan – Part 12 – Budget
Unfortunately, even the most basic communications approach comes with costs attached. In a corporate communications plan, the budget section details these.
How To Write A Good Communications Plan – Part 11 – Issues
Issues management is all about catching problems before they become crises. Your communications plan should help you to prepare for that.
How To Write A Good Communications Plan – Part 10 – Tactics
You know your goals; you know what you're saying; you know who you're talking to. You need to decide how to say it. How are you going to reach the audiences you've selected?
How To Write A Good Communications Plan – Part 9 – Messages
Your analysis is done, you've figured out your communications strategy and you know who you're targeting. It's time to craft your messages. But where do you start?
How To Write A Good Communications Plan – Part 8 – Announcement
By now we've set the stage, established our objectives and strategy and chosen our audiences. Now, at last, it's time to think about our announcements.
How To Write A Good Communications Plan – Part 7 – Audiences
It's time to decide who you want to reach with your communications. Analyze the key groups or people you want to reach and what their needs are. Which stakeholders are key to this initiative? Who else do you need to consider?
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