My Team Makes Me Uncomfortable – And That’s A Good Thing
Seven years. It’s a long time in the agency world. In an industry where 25% turnover is (sadly) often the...
Be Wrong
I’m going to take a guess and say that around 5-10% of what I write on this site misses the...
Coordinate Multiple Twitter Accounts With CoTweet
If you work on a multi-person social media team, you’ve likely encountered issues coordinating responses to online conversations. You’ll spot...
Community Alone Isn’t Enough
One of my favourite roles to play (and one that likely annoys my colleagues the most) is that of devil’s...
Social Media Is Becoming A Commodity
Anyone can do media relations. Anyone can pitch a journalist. Some people can even do it well. However, no-one in their...
6 Tips For Engaging Online
If you're new to the social media "scene," it can be scary (just ask the folks at Motrin). For a company used to "controlling the message" through carefully crafted news releases and press conferences, engaging in it can be even scarier. Here are six tips to help that engagement go a little more smoothly.
The Best 10 Minutes You’ll Invest Today
Chris Brogan gave a ten-minute 'jolt' to the audience at the Podcasters Across Borders yesterday. If you're interested in social media, take the time to watch it - it's the best 10 minutes you'll invest today.
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