(Social Media) Strategy: Lessons from the Trenches
I’m fortunate to have benefited from a number of strong mentors and leaders who have supported me or taken a...
Reflections on the changing digital agency environment
We live in interesting times in the digital agency world – a time of constant change in our business landscape...
Want to get better at social media? Ask “Why?”
Social media practitioners: want to get better at your job? Learn one word: Why? Used well, asking “why?” can help...
Six important shifts for social media in 2012
It’s hard to believe we’re about to tick over to another calendar year. So, as usual, I got to thinking...
You’re Not a Strategist – You’re a Punk
I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that...
Two Ways To Quickly Improve Your Communications Plans
I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same...
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