Six essential shifts in social media strategy
We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when...
We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when...
Alongside my ongoing book reading challenge, I start off every day by reading the latest goings-on in the public relations,...
“In too many cases, the “best practices” espoused by digital agencies are less about “serving the community” and more about...
As our team does more and more online outreach on behalf of our clients, I’m increasingly coming to realize that...
You’ve leapt onto the social media bandwagon. You’ve dived headfirst into the murky waters of Twitter. You’ve used a few...
Social media operates in shades of grey. The more I think about our application of these new tools to communications...
When I first got into social media, I was a purist. By that I mean I would evangelise for companies...
If you're new to the social media "scene," it can be scary (just ask the folks at Motrin). For a company used to "controlling the message" through carefully crafted news releases and press conferences, engaging in it can be even scarier. Here are six tips to help that engagement go a little more smoothly.
Here's something to consider: engaging in "the conversation" won't be right for every organization, at least at first. Facebook isn't a panacea for your company. Blogging may not change everyone's perceptions of you. Twitter could be a light-year away from where you are now and, believe it or not, it may not be where you want to go right now.
I’ve written before about how social media is like distance running. That was all about the long preparation that’s involved....
Recent Comments