Monthly Archives: April 2008

Five Tools To Base Your Online Life Around

I’ve written before about my social media life and the tools I use, but which of those are the most useful, and why?
Here are the five tools I base my online presence around, and why I think you should too.
Google Reader
I “subscribe” to several hundred blogs. Every day I go to one site - Google [...]

Toronto Transit Commission Strike: A PR Disaster

Toronto Transit Commission (TTC) workers walked off the job at midnight last night after rejecting a tentative agreement with the city.
It goes without saying that transit strikes are tough on everyone. However, you do need some level of public support. Setting aside the issues being negotiated, the Amalgamated Transit Union has turned this into [...]

Case Study: Using Social Media On A Small Scale To Raise Money For Charity

I’m a fanatical runner. I’m not particularly talented, but my dedication to my training enabled me to qualify for the 2008 Boston Marathon on April 21, 2008.
The Boston Marathon is the world’s oldest annual marathon and one of the world’s most prestigious road racing events. Besides the Olympic trials and the Olympic marathons, Boston [...]

Deliciously Revealing Bookmarks

Del.icio.us is an awesome tool, plain and simple. It lets you easily access your bookmarks from any computer, take advantage of other peoples’ reading and even track topics over time. I’ve written before about six great ways to make your life easier with del.icio.us.
Today, though, I’m warning you to be careful what you bookmark. Your [...]

Twitter To Finally Find A Business Model?

Is Twitter close to finally introducing something resembling a business model? The blogosphere is buzzing today with talk of Twitter adding ads to its posts.

Twitter Clouds - What Do You Write About?

What do you write about?
Tweet Clouds, an created by John Krutsch and Jared Stein, lets you answer that question.
The tool creates a “tag cloud” - a visual representation of what you write about - for your Twitter posts. More common words are displayed in a larger font, so it’s easy to see your [...]

American Airlines’ Reputation Crisis

American Airlines has received a lot of negative attention recently.
In January a snowstorm in Chicago caused the cancellation of numerous flights. This week the airline cancelled over 3,000 flights (more than 600 today alone) to conduct wiring checks on the planes, stranding more than a quarter of a million passengers.
To add to the airline’s [...]

Four Different Uses For Four Different Networks

How do you use the different social networks you’re part of? Do you use them all in the same way?
I got to thinking today about how I use relatively similar services in very different ways. Take social networks, for example. I’m a member of a bunch of them. I don’t have time to use them [...]

Expand Your Twitter Network With Two New Services

Finding interesting people to follow is one of the biggest challenges for new Twitter users. It really helps to have people there whenever you log on, to answer questions, solve problems and generally communicate with. Without a community to participate in, posting to Twitter can be like a tree falling in a forest.
Two tools came [...]

Website Grader: One-Stop Search Engine Optimization Analysis

Website Grader is a free search engine optimization tool that measures the marketing effectiveness of your website.
Provided by Hubspot, the service looks at over 50 factors and provides you with a score that ranks your site alongside all of the other sites it has assessed.
Just input your website’s address and (optionally) a few keywords for [...]