Word Of Mouth Genius

This is genius: As part of a new ad campaign for Carlsberg, Saatchi & Saatchi went around London dropping £5,000 in £10 and £20 notes. Each note had a removable sticker reading, “Carlsberg don’t do litter. But if they did it would probably be the best litter in the world.”

When’s the last time you got this much coverage for $10,000? (ok fine, I know it cost more than that but seriously, how cool is this?)

As adfreak notes, “It’s a good day to be homeless in London.”

Dave Fleet
EVP Digital at Edelman. Husband and dad of two. Cycling nut; bookworm; videogamer; Britnadian. Opinions are mine, not my employer's.