Pragmatism Over Purism
When I first got into social media, I was a purist. By that I mean I would evangelise for companies...
Survey Sheds Light On Canadians’ Views Towards Social Media
A new survey released today shows that Canadian business leaders plan to invest more in social media in 2009, while increasing numbers of Canadians see social media tools as important for learning about products, services, organizations and brands.
Are Media Channels Diverging Or Converging?
While looking over the new Vancouver Sun website recently (congratulations again on the redesign to Kirk Lapointe and his team),...
Bring Twitter Onto Your Blog With Chat Catcher
If you’re anything like me, and you’re sometimes frustrated by trying to track conversations about you all over the web,...
6 Tips For Engaging Online
If you're new to the social media "scene," it can be scary (just ask the folks at Motrin). For a company used to "controlling the message" through carefully crafted news releases and press conferences, engaging in it can be even scarier. Here are six tips to help that engagement go a little more smoothly.
5 Lessons About Self-Promotion In Social Media
A little storm-in-a-teacup erupted online today around a press release issued by Matt Bacak. The release was almost comically self-promotional,...
The Danger Of Ego Services on Twitter
This weekend I received a direct message from someone on Twitter asking why I’d unfollowed him. He was a little...
Twitter Spam Doesn’t Work
We're still seeing people try to use old-school spam tactics to 'game' Twitter. This weekend I saw one of the more low-level attempts so far – someone who created a Twitter account just for the purpose of taking advantage of the Mumbai terrorist attacks to drive traffic to his site.
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