Social Media Baby Steps Don’t Have To Be Difficult

Yesterday evening I gave a presentation on “Maximising Social Media for Business” to a diverse group of communicators with the Halton-Peel Communicators’ Association.

As I moved through the presentation, I saw signs that people might be getting a little overwhelmed by the volume of information and tools I was throwing at them. 

My message to them, and to anyone dipping their toe into the social media waters, is:

It doesn’t have to be difficult.

While I like to recommend a gradual process of listening, then engaging, then developing and publishing, the first of those steps can be accomplished in just a few minutes per day and in a few simple steps.

  1. Go to Google Reader (or any RSS reader) and sign up for an account (it’s free!)
  2. Go to Technorati or Google Blogsearch and plug in your name, your company’s name, your hobby or anything that interests you
  3. Subscribe to the results of that search in Google Reader (in Technorati the link is at the top-right of the results column; in Google Blog Search it’s on the left of the results)
  4. Spend a few minutes every day reading what people are saying on your topics. Learn who the key influencers are; where they are present; and what they are talking about
  5. Once you’re comfortable, begin to comment on influencers’ sites

There – in just a few minutes per day, you’ve taken your first steps into social media.

Make sense?

Dave Fleet
Managing Director and Head of Global Digital Crisis at Edelman. Husband and dad of two. Cycling nut; bookworm; videogamer; Britnadian. Opinions are mine, not my employer's.