Back To Pitching Basics
Despite having a set of guidelines on how to pitch me positioned prominently on my site, I continue to receive...
Do You Get Social Tool Fatigue?
A few weeks ago, Forrester Research analyst Jeremiah Owyang announced that he was taking a 20 day hiatus from Twitter....
Twitter Follow-Back Fail
I’ve just crossed 2,500 followers on Twitter; double the number of people who read this site. I follow roughly 680....
Present.ly – Internal Microblogging Just Got Better
I like Yammer, but it has its limitations. Present.ly solves those limitations, but it does come with a few shortcomings of its own. They're not as deal-breaking as Yammer's issues for me, though, so Present.ly wins with me.
When Editing No Longer Helps
Whether you work in communications in a corporation, an agency, a not-for-profit or the public sector, you’ve probably encountered people...
“We Should Do Something In Social Media”
Every so often a client (or potential client) will come to us and say something like, "We think we should...
Avoiding The Dark Side Of Social Media
...constructive and valuable conversations persist throughout the Internet using "social" tools. It's these that offer the potential for businesses. The question for us as marketers and communications professionals is, how do we encourage and foster these discussions while keeping out the trolls?
Customer Service Is Public Relations
At a time like this, when new business is at a premium and given that it takes far less of an investment to keep a customer than to gain a new one, customer service takes on a new importance. It's time to start thinking of customer service as an investment, not simply a cost.
Why Podcasting Is Like Photography
Daniel Steinberg's guest post on Chris Brogan's blog this Saturday got me thinking. He noted: "we don’t know what podcasting really is any more than we know what photography really is." When you think about it, podcasting as a communications medium has a lot in common with photography.
Internet Withdrawal Symptoms
Happy New Year, everyone! I’ve just arrived back in Toronto after spending the Christmas season out of town with Caralin‘s...
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