A Dark Future For Journalism – The Editorial/Ad Wall Is Down
Several weeks ago we received a presentation from a major Canadian newspaper publisher entitled “New Approach to Media Relations for PR...
Several weeks ago we received a presentation from a major Canadian newspaper publisher entitled “New Approach to Media Relations for PR...
Yesterday morning I received an email pitch. Nothing particularly exciting about that; it wasn’t the first pitch I received yesterday...
Marketing Vox featured a thought-provoking post yesterday entitled “PR Blackout Challenges Mom Bloggers to Return to Basics.” To boil the...
The trade-off between volume and personalization is an constant dilemma in PR. I wonder if the ideal solution, as it often is, is somewhere in the middle.
I receive several pitches each day. In general, even if I don’t write about what they’re pitching, I welcome the...
Once again, the last couple of weeks have seen the public relations industry dragged through the mud by a high-profile...
Michael O’Connor Clarke mentioned a great analogy for pitching to me when we were chatting at work today. He says...
Media relations is a funny business. So often we talk about how we need to find serious, substantial stories to...
Despite having a set of guidelines on how to pitch me positioned prominently on my site, I continue to receive...
Over the last few months I’ve found Peter Shankman’s Help a Reporter Out service to be an invaluable source of...
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