A Dark Future For Journalism – The Editorial/Ad Wall Is Down
Several weeks ago we received a presentation from a major Canadian newspaper publisher entitled “New Approach to Media Relations for PR...
Why Spam PR Pitches Won’t Go Away
Yesterday morning I received an email pitch. Nothing particularly exciting about that; it wasn’t the first pitch I received yesterday...
Public Relations People And Bloggers Can Work Together
Marketing Vox featured a thought-provoking post yesterday entitled “PR Blackout Challenges Mom Bloggers to Return to Basics.” To boil the...
The Volume/Personalization Trade-Off
The trade-off between volume and personalization is an constant dilemma in PR. I wonder if the ideal solution, as it often is, is somewhere in the middle.
Want Me To Write About Your Stuff? Don’t Lie In Your Pitch
I receive several pitches each day. In general, even if I don’t write about what they’re pitching, I welcome the...
PR Isn’t The Enemy
Once again, the last couple of weeks have seen the public relations industry dragged through the mud by a high-profile...
Pitching – Like Throwing A Stick For A Dog
Michael O’Connor Clarke mentioned a great analogy for pitching to me when we were chatting at work today. He says...
The Power of Pith
Media relations is a funny business. So often we talk about how we need to find serious, substantial stories to...
Back To Pitching Basics
Despite having a set of guidelines on how to pitch me positioned prominently on my site, I continue to receive...
Journalist Source: Canada’s HARO
Over the last few months I’ve found Peter Shankman’s Help a Reporter Out service to be an invaluable source of...
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