How To Write A Good Communications Plan – Part 3 – Environmental Scan
This is the third in a series of posts exploring how to create a good communications plan. Over the next...
How To Write A Good Communications Plan – Part 2 – Context
The "context" section of your plan focuses on setting the scene. This isn't about details of an announcement - heck, you haven't reached the part where you decide what your communications objectives or strategy will be yet. This is about the background to your initiative.
Chapters Indigo Shows How To Handle A Product Recall
I've written occasionally about companies that have messed-up their issues management, so it's nice to write occasionally about a company that got it right. Time will tell if Chapters Indigo has successfully kept this issue from escalating. Personally I think they've done a pretty good job so far.
Nine Inch Nails Continues To Shake-Up The Music Industry
Radiohead's release of In Rainbows may have been a "one-off," but Nine Inch Nails has gone and done it again. And again. And again.
How To Write A Good Communications Plan – Part 1 – An Overview
Update: I have now completed this communications planning series and have republished all of the posts as a free strategic...
Five Tools To Base Your Online Life Around
I’ve written before about my social media life and the tools I use, but which of those are the most...
Toronto Transit Commission Strike: A PR Disaster
Toronto Transit Commission (TTC) workers walked off the job at midnight last night after rejecting a tentative agreement with the...
Case Study: Using Social Media On A Small Scale To Raise Money For Charity
I’m a fanatical runner. I’m not particularly talented, but my dedication to my training enabled me to qualify for the...
Deliciously Revealing Bookmarks
Del.icio.us is an awesome tool, plain and simple. It lets you easily access your bookmarks from any computer, take advantage...
Twitter To Finally Find A Business Model?
Is Twitter close to finally introducing something resembling a business model? The blogosphere is buzzing today with talk of Twitter adding ads to its posts.
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