You Don’t Need To Know Everything
I recently took on a new role within Edelman (it’s a good thing, don’t worry), and as a result have begun...
9 Criteria For Selecting A Social Media Agency
A couple of years ago, I wrote a post about 8 factors to consider when selecting a “social media expert.”...
How To Manage Your Time In A PR Agency
If you work in PR you probably find yourself pulled in myriad directions on a constant basis – especially if...
Confidentiality And Agency Life
As you may know, I’ve recently begun a new job at a new agency (Edelman, for the record). In doing...
When Agencies Can’t Be Transparent
When approaching clients on objectives to begin social media, agencies focus on three overarching areas: consumer trust, brand engagement and...
Coordinate Multiple Twitter Accounts With CoTweet
If you work on a multi-person social media team, you’ve likely encountered issues coordinating responses to online conversations. You’ll spot...
Is This Your Agency/Client Relationship?
On a lighter-than-usual note: Agency folks, does this video seem familiar? Fortunately, we’re blessed with clients who aren’t like this....
The Fees Debate – Time, Value or Performance?
What’s the “best” fee structure system for public relations agencies? A little while after starting my consulting career at Thornley...
MSNBC vs. AIG’s Public Relations Agencies
If you didn’t catch it, last week MSNBC’s Rachel Maddow tore a strip off AIG for having a “list” of...
How Will You Grow Today?
What have I done to advance myself? To move further ahead, personally and/or professionally? Today is almost over; I won’t get to live it again. Have I spent today wisely, or have I thrown it away?
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