Rethinking Blogger Relations
Is blogger relations worth it? Is the ROI sufficient to justify the investment? I’ve written a few times in the...
Customer Service Is Public Relations
At a time like this, when new business is at a premium and given that it takes far less of an investment to keep a customer than to gain a new one, customer service takes on a new importance. It's time to start thinking of customer service as an investment, not simply a cost.
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