A Dark Future For Journalism – The Editorial/Ad Wall Is Down
Several weeks ago we received a presentation from a major Canadian newspaper publisher entitled “New Approach to Media Relations for PR...
Several weeks ago we received a presentation from a major Canadian newspaper publisher entitled “New Approach to Media Relations for PR...
When I first got into media relations, a few pitching best practices were hammered into my head on a regular...
Last week saw the launch of a campaign entitled “An Inconvenient PR Truth,” aimed at trying to weed-out some of...
The trade-off between volume and personalization is an constant dilemma in PR. I wonder if the ideal solution, as it often is, is somewhere in the middle.
Media relations is a funny business. So often we talk about how we need to find serious, substantial stories to...
Is blogger relations worth it? Is the ROI sufficient to justify the investment? I’ve written a few times in the...
Unless you’ve had your head in a box recently, you know about the Utah mine collapse and the desperate search...
Media pitches are a big part of any significant announcements, but have you ever wondered if we’re doing them well?...
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