Rethinking “Influencers”
Who are the influencers in your market? Are they the top-of-mind attention grabbers, are they the lower-profile up-and-comers, or are...
Don’t “Message” Me
Remember the time when the standard response to any media question was to repeat essentially the same line over and...
Pragmatism Over Purism
When I first got into social media, I was a purist. By that I mean I would evangelise for companies...
6 Tips For Engaging Online
If you're new to the social media "scene," it can be scary (just ask the folks at Motrin). For a company used to "controlling the message" through carefully crafted news releases and press conferences, engaging in it can be even scarier. Here are six tips to help that engagement go a little more smoothly.
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