Monthly Archives: July 2007

Media Pitches - Tips From The Other Side

July 31, 2007 – 3:41 pm

Media pitches are a big part of any significant announcements, but have you ever wondered if we’re doing them well? If we’re drawing journalists into our stories, or driving them away? If we could pitch more effectively?
If you have, check out this Inside PR podcast where the hosts, David Jones and Terry Fallis, interview two [...]

By Dave Fleet | Posted in media, media relations, podcast, pr, public relations | Comments (2)

Facebook: Where’s The Line?

July 29, 2007 – 10:33 am

Check out this article by Pat Walters at the Poynter Institute, talking about Facebook and what’s in it for journalists. While Facebook is, itself, becoming the news (see here, here and here for just a couple of recent stories), Walters asks — what can the social networking site do to help journalists with ‘regular’ news [...]

By Dave Fleet | Posted in facebook, media | Comments (0)

Democratic Debate… Or Branding Genius?

July 26, 2007 – 9:14 pm

Mitch Joel wrote on his blog this week that the real winner of the recent democratic presidential debate wasn’t a candidate, but was YouTube.
I completely agree.
You’ve got to admit, Monday’s debate was marketing genius. Almost all of the reporting (and blogging) I’ve seen on this has been about the companies, not the candidates. To this [...]

By Dave Fleet | Posted in branding, marketing, media, spin, youtube | Comments (0)

A Cautionary Tale

July 24, 2007 – 6:51 am

Here’s an interesting article from the BBC website discussing the possibility of identity theft with data from Facebook and other social networking sites. Not exactly groundbreaking, but a good reminder - be careful with what you post online!

By Dave Fleet | Posted in facebook | Comments (0)