I Am Terrific! A Lesson in StoryBranding
Note: I don’t run many guest posts here, but I found the piece below really interesting. The following is a...
How To Ruin (Or Build) Your Personal Brand
A little while back I was invited to keynote at a young professionals’ event in Hamilton, on the topic of...
Do Damaged Brands Have More Opportunities In Social Media?
Do problems with your brand mean more opportunities in social media? I spend a lot of time thinking about how...
A Poorly Thought-Out Sponsorship?
The Globe and Mail newspaper reports today that at the launch of Waste Reduction Week, hundreds of schoolchildren were given...
Branding Won’t Solve All Your Problems
Organizations need to remember that just because they shout something loudly, it doesn't mean it's true.
Starbucks: Good Move Or Poor Brand Management?
Update: Chris Clarke has written a response to this post pointing out that the store is being renovated at the...
Why Apple Doesn’t Need Social Media
Apple has a pretty well-known disdain for social media. Despite being the one company that, more than any other, raised...
The Importance Of Meeting Expectations
The Globe and Mail published an interesting article recently entitled Build your brand – but don’t forget to deliver an...
Are Companies Missing The Point Of Social Media, Or Is Facebook Missing An Opportunity?
The web is full of story after story right now about companies cancelling their advertising on Facebook because of their...
Democratic Debate… Or Branding Genius?
Mitch Joel wrote on his blog this week that the real winner of the recent democratic presidential debate wasn’t a...
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