Monthly Archives: October 2007

5 Keys To Creating A Cutting-Edge Online Newsroom

What should an online newsroom look like?
I’ve spent a fair bit of time in the last few days researching the current state of online newsrooms. I’ve looked at the private sector and the public sector, both within Canada (federal, provincial and municipal) and internationally.
My conclusion: most organizations aren’t using their newsrooms effectively.
From the 28 newsrooms [...]

Podcamp Toronto 2008 - February 23-24, 2008

Jay Moonah, of Uncle Seth and the Online Music Marketing podcast, announced today that registration for Podcamp Toronto 2008 is now open.
The conference will take place February 23-24, 2008 at the Rogers Communication Centre at Ryerson University.
If last year’s lineup is anything to go by, this should be an amazing couple of days.
(I checked [...]

California Wildfires - Using New Media to Communicate In A Crisis

Immediacy is one of the great things about new media/web 2.0.
Nowhere is this more apparent than in the coverage of the devastating wildfires down in California recently.
I’m fully aware that crisis communications must focus on traditional channels - TV, radio, print - in today’s media environment. However, quick and responsive new media tactics provide [...]

My Social Media Life And Why Walled Gardens Don’t Work

While out running recently, I re-listened to a Six Pixels of Separation podcast during which Heidi Miller talked about the social media overload in her life. I got to thinking about how I feel about social media overload and the implications it has for the tools I use.
I first dipped my toe into creating content [...]

Information R/evolution

Check out this amazing video on how the Internet is forcing us to adapt the way we organize, find and indeed think about information.
I don’t like to gush about things, but this is cool. What’s more, it’s true.
Hat tip: Ed Lee from Blogging Me Blogging You. Thanks Ed.

Interview: LearnAsOne Founder Steve Heyes

LearnAsOne is a new charity set up to fund new schools and support their running costs throughout the developing world.
I recently had a chance to ask Steve Heyes, founder of LearnAsOne (and an ex-roommate of mine from university) about his thoughts on social media, how he’s using it to promote his organization and the challenges [...]

5 Questions From ‘New Media’ Newcomers

I attended an IABC seminar this week where Cyrus Mavalwala and Joseph Thornley explored the transition from ‘old’ to ‘new’ media.
Joseph structured his presentation around some interesting questions posed by the audience. Five questions in particular captured my attention, so I thought I’d share my perspective on them:

Why Should I Care About Blogging?
Why Do You [...]

Talk Is Cheap - Toronto PR Unconference

Gary Schlee, professor of Corporate Communications and Public Relations at Centennial College, today announced Talk Is Cheap, "a social media unconference for corporate communications and public relations folks."
The conference takes place the evening of November 15 at The Centre for Creative Communications, a campus of Centennial College.
For more information, check out details of the [...]

Thoughts On FacebookCampToronto2

I attended FacebookCampToronto2 tonight at Toronto’s wonderful MaRS building. Surprisingly, much of the content was marketing-related, which was a pleasant surprise - I expected it to be very technical.
I live-blogged the event on Twitter, but in hindsight here are a few of the moments that stood out for me:

Roy Pereira from Refresh Partners:

There are over [...]

Panel Discussion: "Is The News Release Dead?"

Last Thursday I attended a panel discussion, organized by my department, entitled “Is The News Release Dead?”
We had a great mix of speakers:

David Jones, Senior VP at Fleishman-Hillard
April Lindgren from the Ryerson University School of Journalism
David Wolmsley, National Editor at the Globe and Mail

The panel members provided an interesting mix of viewpoints, from very pro-social [...]