I have to give CNW Group credit for trying (if you don’t know, CNW Group is Canada’s largest news wire service). In the last little while they’ve repeatedly impressed me with their efforts in the social media space.
With the help of clued-in employees like Parker Mason, CNW keeps cropping up in my social media activities:
I [...]
I headed out to the latest Third Tuesday Toronto tonight to learn about how Michael McDerment and Freshbooks is using online tools to promote its business.
I came from this weekend’s PodCamp Toronto buzzing with ideas.
The most promising? GovCamp.
A quick Google search shows that others have had the same idea. GovCamps have been held in several countries in the last couple of years.
I think public servants could benefit from an event in the PodCamp vein where they could share their [...]
PodCamp Toronto helped me to step back and acknowledge the importance of the online tools I use. I’ve written about the tools I use in general before but today I’m writing about the tools I’m using for one project - my effort to fight cancer using online tools.
This project revolves around using a series [...]
PodCamp Toronto 2008 hit Toronto with a vengeance this weekend. Roughly 300 bloggers, podcasters, public relations pros, ’social media’ experts and more descended on Ryerson University in downtown Toronto for two days of all things interactive, and many more watched the event live online from around the world.
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Today I’m launching another experiment. This one’s more personal. While the last idea experiment worked with the online community to develop a resource for everyone’s benefit, this time it has a wider goal – helping people battling cancer.
The wait is almost over! Just three days to go until PodCamp Toronto 2008 hits Toronto. Almost 400 people are now registered for the event, which is shaping up to be an awesome weekend.
There’s been a lot of talk recently about companies’ reactions to fans’ online activities. Target, Ford and Hasbro have all been on the receiving end of many bloggers’ wrath following their responses to these activities (rightly or wrongly, depending on the situation).
Hasbro, in particular, seems to be having a hard time getting its message out [...]
The Globe and Mail published an interesting article recently entitled Build your brand - but don’t forget to deliver an experience (needs subscription). The article relates how, by not fulfilling its promises to a customer, an auto dealer turned that them from "a walking brand builder for the manufacturer" into a dissatisfied customer.
The article [...]
