Lee LeFever has produced another of his fantastic “…in Plain English” series of videos - Social Media in Plain English. While not as succinct or eloquent as some of the previous videos, this is still a great intro for people who are new to the social media scene and is well worth a watch.
If you [...]
Now that you’ve figured out your objectives, you know where you’re going. It’s time to figure out how to get there. Your strategy defines how you will achieve the objectives you’ve just identified.
It’s always a pleasure to write good things about a company. Today I’m pleased to do this for WestJet.
Twitter’s reliability recently has been… well… awful. During the introductions to the opening day of Toronto’s Mesh Conference yesterday, I suddenly thought: “What happens if Twitter goes down (again) today?” On a whim, I decided to give live-blogging tool Cover It Live a try.
Live-blog of day 1 of Toronto’s Mesh 2008 conference.
By posting information online, we’re making a choice to make it available to other people. We take that for granted. If someone doesn’t realize they’re making that choice - if they don’t realize that’s what’s happening - is it still right to mine that information in the same way?
As the old saying goes, you need to know where you’re going before you can know how to get there.
Likewise, before you can plan out your strategy… before you even start to think about your media products or event… you need to nail down your objectives.
I just found this video through Chris Brogan’s site. This is incredible.
I don’t know what to call this kind of art. Next-generation graffiti perhaps? Regardless, imagine the work that had to go into it.
Enjoy.
MUTO a wall-painted animation by BLU from blu on Vimeo.
If you’re going to encourage your clients to interact with you, for Pete’s sake do it right.
I was talking to a fellow communications professional this week when she mentioned a recent effort her employer had undertaken. They posted a series of videos on YouTube giving their perspective on a high-profile issue and opened comments [...]
