2008 July | davefleet.com

Monthly Archives: July 2008

Orderit.ca Delivers Excellent Proactive Customer Service

July 29, 2008 – 11:56 pm

Well done to Orderit.ca. I’m thoroughly impressed. With one piece of proactive customer service they’ve erased any bad feelings I had about my experience and turned me into an ambassador for their company.

How To Write A Good Communications Plan – Part 13 – Evaluation

July 28, 2008 – 11:30 pm

Your goal in your evaluation section is to lay out how you will measure your communications success. In a high-profile initiative this may be through the various stages of your announcement; in others, it may have a smaller scope.

By Dave Fleet | Posted in 101, communications planning | Tagged communications, evaluation, Joseph Thornley, KD Paine, measurement, metrics, planning, strategic, strategy | Comments (0)

Newspapers: A Growth Business?

July 27, 2008 – 3:15 pm

According to the World Association of Newspapers, newspaper circulations world-wide rose 2.57% in 2007 and 9.39% over the last five years.

By Dave Fleet | Posted in media, trends | Tagged newspapers, trends | Comments (3)

Where Do We Go From Here?

July 25, 2008 – 8:58 am

As I’ve just wished this site a happy first birthday, I’ve decided to take this opportunity to consider what I can do to improve it.

By Dave Fleet | Posted in miscellaneous | Tagged blogging, design | Comments (5)

13 Tips From My First Year Of Blogging

July 24, 2008 – 12:19 am

Today marks the one-year anniversary of my blog. For your benefit, here are 10 things I’ve learned over the last year that your blog should have…

By Dave Fleet | Posted in blogging, personal | Tagged tips | Comments (11)

Ready, Aim, Fire – 2 Ways That Poor Planning Can Hurt You

July 22, 2008 – 11:52 pm

When someone asks you to help communicate an initiative, what do you do? Do you immediately find yourself coming up with cool ideas about how to gain attention and generate coverage? If you do that, you’re doing your clients a disservice. You’re guilty of failing to plan – of putting tactics before strategy.

By Dave Fleet | Posted in public relations, strategy, tools | Tagged communications, plan, planning, strategy, tactics | Comments (4)

How Will You Grow Today?

July 21, 2008 – 10:24 pm

What have I done to advance myself? To move further ahead, personally and/or professionally? Today is almost over; I won’t get to live it again. Have I spent today wisely, or have I thrown it away?

By Dave Fleet | Posted in personal | Tagged agency, career | Comments (2)

AideRSS Google Reader Extension – Filter Your Reading, Easily

July 20, 2008 – 4:52 pm

The AideRSS Google Reader extension makes it easy to separate the wheat from the chaff in your RSS subscriptions by integrating AideRSS’ PostRank™ system within Google Reader.

By Dave Fleet | Posted in 301, tools | Tagged AideRSS, Google Reader, RSS | Comments (4)

From Corporate To Agency – Reflections On My First Day In A New Job

July 15, 2008 – 12:37 am

Today was my first day in my new job, so how did it go?

Bottom line: I loved it. From start to finish, my new colleagues were friendly, helpful and made me feel like I’d already worked at Thornley Fallis for years.

By Dave Fleet | Posted in miscellaneous, personal | Tagged agency | Comments (9)