Monthly Archives: October 2008

Which Sites Are You Deeply Engaged With?

Last month, Yahoo and ComScore released the results of a joint research project which showed that our of an average of 85 websites that people visit each month, people are really only “deeply engaged” with about 1.5 of them.
The article got me thinking about the sites that I am really engaged with; the sites [...]

Practical 101s: Getting Started With Twitter

If you’re into social media, you’ve probably heard of Twitter. Twitter is one of the fastest-growing social media tools around right now; in fact the Wall Street Journal just declared that “Twitter Goes Mainstream.”
As the WSJ article says in its lead paragraph, “One of the hottest technologies in Silicon Valley is also one of [...]

Social Media Outreach Won’t Work For Everyone

Here’s something to consider: engaging in “the conversation” won’t be right for every organization, at least at first. Facebook isn’t a panacea for your company. Blogging may not change everyone’s perceptions of you. Twitter could be a light-year away from where you are now and, believe it or not, it may not be where you want to go right now.

Branding Won’t Solve All Your Problems

Organizations need to remember that just because they shout something loudly, it doesn’t mean it’s true.

Twitter As A Business Continuity Tool?

…the Washington State Department of Transportation, alongside using its Twitter account for mundane things like traffic alerts, is using Twitter to ensure continuity of operations in an emergency.

A Quick Public Service Announcement

If you’re reading my site, I expect you already know how to avoid phishing emails. However, just in case you don’t, check out the latest CommonCraft "plain english" video from Lee & Saachi LeFever.

Excellent as always (and the yay/boo is back!).

Forrester’s New Technographics Data - How Do Canadians Measure Up?

So, how does Canada measure up against other countries in this new data? You may be surprised - this data is pretty controversial.

Integrated Social Media > Stand-Alone Social Media

If anyone who approaches you and offers to implement social media tools in your organization without integrating them with your marketing and corporate communications strategies, chase them away with a pitchfork.

Practical 101s: Social Bookmarking With Delicious

As people move more and more of their lives online, it gets harder and harder to stay organized.
Where was that great article you read the other day? What was that great blog you read? What was the name of that cool tool you found?
Of course, you could save everything in your browser’s favourites but, let’s [...]

Capturing Canada’s Social Media Case Studies

Dave Jones, the man behind the PR Works blog, the Shill podcast and (when he remembers) the Inside PR podcast, has created a new Web 2.0 Examples in Canada wiki to capture Canadian social media case studies.
The new wiki perfectly fills a gap in the social media space that has existed for a [...]