Early Adopters

A useful reminder from Sylvain Grand’maison’s presentation at Podcasters Across Borders – right now, we’re all early social media adopters.

Early Adopters

While the increasing mainstream coverage of tools like Facebook and MySpace may be a sign that we’re moving beyond the introduction stage and into the growth stage of social media tools, from my perspective we’re still at a point in social media when everyone is learning. That’s especially true in public relations. PR has been around for a long time; social media has been around for just a few years.  I think we’re early in the lifecycle.

We have a bunch of new tools to experiment with; I think it’s up to us – the early adopters – to work out which ones are useful and how to use them.

What do you think?

Dave Fleet
EVP Digital at Edelman. Husband and dad of two. Cycling nut; bookworm; videogamer; Britnadian. Opinions are mine, not my employer's.