What Does The Agency Of The Future Look Like To You?

Sapient, a business consulting and interactive services firm, recently released the results of a US-wide survey that asked corporate Chief Marketing Officers what they wanted from their advertising and marketing agencies over the next year.

Here are the top ten results:

  1. Greater knowledge of the digital space.
  2. More use of "pull interactions."
  3. Leverage virtual communities.
  4. Agency executives using the technology they are recommending.
  5. Chief Digital Officers make agencies more appealing.
  6. Web 2.0 and social media savvy.
  7. Agencies that understand consumer behaviour.
  8. Demonstrate strategic thinking.
  9. Branding and creative capabilities.
  10. Ability to measure success.

Want to read up on a few of these themes?

Check out these posts:

Corporate marketers and communicators: does this list match what you’re looking for? What’s missing from the list for you?

(Hat tip to Michael Seaton for drawing my attention to this release).

Dave Fleet
EVP Digital at Edelman. Husband and dad of two. Cycling nut; bookworm; videogamer; Britnadian. Opinions are mine, not my employer's.