Between May and August 2008 I published a series of posts on strategic communications planning based on my experience over the past few years. Due to popular demand (and prodding from the likes of Ed Lee, Ryan Anderson, Robert French and Karen Russell) I’ve compiled the thirteen posts into an eBook for your downloading pleasure.
The Strategic Communications Planning eBook is an introduction to effective strategic corporate communications planning. It features all of the posts from the original communications planning series of posts, edited to reflect feedback I’ve received and with some additional content added throughout.
The eBook is embedded below and you can download itas a PDF file via the embed, or from Scribd or docstoc SlideShare (the other sites began charging for downloads).
I hope you find this useful. If you do or if you have any suggestions for improvement, please let me know.











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#pr20chat folks… Check out @DaveFleet’s eBook on Strategic Communications Planning [link to post] It covers what we discussed tonight
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Thanks a million! RT: Check out @DaveFleet’s eBook on Strategic Communications Planning [link to post] via @BethHarte
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RT @BethHarte: #pr20chat folks… Check out @DaveFleet’s eBook on Strategic Communications Planning [link to post]
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Still bashing away at this comm plan. By the way, if you’re in PR / comms and don’t have @davefleet’s e-book, get it: [link to post]
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Just downloaded @davefleet’s e-book “Strategic Communications Planning”. Get it here: [link to post]
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RT @joeboughner: By the way, if you’re in PR / comms and don’t have @davefleet’s e-book, get it: [link to post]
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Strategic Communications Planning – A Free eBook by @davefleet [link to post]
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Found an incredible resource if you ever need to create or review a communications plan from @davefleet [link to post]
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RT @davefleet Strategic Communications Planning – A Free eBook | davefleet.com [link to post]
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@TiffanyStrobel You should check out the communications planning ebook @davefleet published last year – [link to post]
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Strategic Communications Planning – A Free eBook from @davefleet [link to post] – sometimes just what you need drops into your lap
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RT @kellylevoyer New to me: free e-book on communications planning by @davefleet: [link to post]
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New to me: free e-book on communications planning by @davefleet: [link to post]
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how to plan communication, an excellent ebook by @davefleet, download for free. [link to post]
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[...] nothing wrong with creative ideas (more on that shortly), they absolutely need to be paired with a strategic approach that takes into account the nuances of your situation. That means considering objectives, [...]