Strategic Communications Planning – A Free eBook

Between May and August 2008 I published a series of posts on strategic communications planning based on my experience over the past few years. Due to popular demand (and prodding from the likes of Ed Lee, Ryan Anderson, Robert French and Karen Russell) I’ve compiled the thirteen posts into an eBook for your downloading pleasure.

The Strategic Communications Planning eBook is an introduction to effective strategic corporate communications planning. It features all of the posts from the original communications planning series of posts, edited to reflect feedback I’ve received and with some additional content added throughout.

The eBook is embedded below and you can download itas a PDF file via the embed, or from Scribd or docstoc SlideShare (the other sites began charging for downloads).

I hope you find this useful. If you do or if you have any suggestions for improvement, please let me know.

52 comments
Anh Thi Trinh
Anh Thi Trinh

Thank you so much for your sharing! I am a new guy in Digital Marketing! This resource helps me alot to improve my knowledge and experience as well!BIG thanks!

 

Clare
Clare

A huge thank you - I'm going to use this series to write a strategy in my new post having never written one before, and I'm no student! It's so well explained and I feel a lot more confident. Cheers Dave

alice
alice

Dave thanks for multiplying the knowledge in communication planning.

alice
alice

Dave thanks for multiplying the knowledge in communication planning.

Gillian
Gillian

Thanks for generously sharing. Am likely to be teaching strategic communications in Holland this summer so will be taking a Canadian dimension to the course.

Gillian
Gillian

Thanks for generously sharing. Am likely to be teaching strategic communications in Holland this summer so will be taking a Canadian dimension to the course.

Sushanta Kumar Mahapatra
Sushanta Kumar Mahapatra

I really appreciate the work done by Dave. Thank you. It would be usefull as it is precise and contextual.

Sushanta Kumar Mahapatra
Sushanta Kumar Mahapatra

I really appreciate the work done by Dave. Thank you. It would be usefull as it is precise and contextual.

sim stewart
sim stewart

Thanks for this Dave, I was looking for some help writing a communications strategy and this has proved perfect, really comprehensive and easy to follow.

sim stewart
sim stewart

Thanks for this Dave, I was looking for some help writing a communications strategy and this has proved perfect, really comprehensive and easy to follow.

Rebecca
Rebecca

Dave, Found this useful for lecture notes:)

Rebecca
Rebecca

Dave,

Found this useful for lecture notes:)

a.l.
a.l.

this is a great resource - thank you kindly for sharing.

a.l.
a.l.

this is a great resource - thank you kindly for sharing.

Sarah Eaton
Sarah Eaton

Thanks so much for this resource! I've just been asked to put together a comm plan for work and while I am familiar with other types of reports, I've never done a comm plan before. This ebook is fantastic! Very helpful.

Sarah Eaton
Sarah Eaton

Thanks so much for this resource! I've just been asked to put together a comm plan for work and while I am familiar with other types of reports, I've never done a comm plan before. This ebook is fantastic! Very helpful.

Zawadiel J.M MBOYA
Zawadiel J.M MBOYA

A prestigious and wonderful present. The book should be read by anyone who deals with communicatioo in his day to day business.But who does not Communicate. The book is fit for any human being who can be able to read and understand it. THANK YOU

Zawadiel J.M MBOYA
Zawadiel J.M MBOYA

A prestigious and wonderful present. The book should be read by anyone who deals with communicatioo in his day to day business.But who does not Communicate. The book is fit for any human being who can be able to read and understand it. THANK YOU

Rajasekaran
Rajasekaran

Great work.Thanks for sharing with your readers.

Rajasekaran
Rajasekaran

Great work.Thanks for sharing with your readers.

Joe Boughner
Joe Boughner

Hi again. I've actually had the opportunity to use this book as I've drafted a few plans lately and I have one quick suggestion. In the 'evaluation' section, it may be worth reminding people that evaluation works best when you link to the objectives. I actually draw my plans up with a three-column evaluation table: Objective / Metric / Target. It can be a bit limiting but it really reinforces the need to make your objectives SMART in the first place! Thanks again Dave for a great resource.

Joe Boughner
Joe Boughner

Hi again. I've actually had the opportunity to use this book as I've drafted a few plans lately and I have one quick suggestion.

In the 'evaluation' section, it may be worth reminding people that evaluation works best when you link to the objectives. I actually draw my plans up with a three-column evaluation table: Objective / Metric / Target. It can be a bit limiting but it really reinforces the need to make your objectives SMART in the first place!

Thanks again Dave for a great resource.

Kami Huyse
Kami Huyse

Nice work here. I just printed it and will give it a read.

Kami Huyse
Kami Huyse

Nice work here. I just printed it and will give it a read.

Dave Fleet
Dave Fleet

Rayanne, Robert, Joe, Ferg, Terry, Karen, Tonia, Corinne, Zunaid, Sam: Thanks so much for your kind comments. I hope you find the ebook useful!

Dave Fleet
Dave Fleet

Rayanne, Robert, Joe, Ferg, Terry, Karen, Tonia, Corinne, Zunaid, Sam: Thanks so much for your kind comments. I hope you find the ebook useful!

Sam G
Sam G

Hi Dave, this is a really useful ebook and even seasoned communicators will learn something new from it. Thanks for taking the time to put it together. I became aware of it from your latest tweet and will be sure to send some colleagues this way.

Sam G
Sam G

Hi Dave, this is a really useful ebook and even seasoned communicators will learn something new from it. Thanks for taking the time to put it together. I became aware of it from your latest tweet and will be sure to send some colleagues this way.

Zunaid Khan
Zunaid Khan

Thanks for taking the time to put this together, looking forward to reading it

Zunaid Khan
Zunaid Khan

Thanks for taking the time to put this together, looking forward to reading it

Corinne Weisgerber
Corinne Weisgerber

This will make a great supplement to the "traditional" textbook I am using in my campaigns class. Thanks!

Corinne Weisgerber
Corinne Weisgerber

This will make a great supplement to the "traditional" textbook I am using in my campaigns class. Thanks!

Tonia Hammer
Tonia Hammer

Finished reading it last night! Well done Dave -- have passed it along to many.

Tonia Hammer
Tonia Hammer

Finished reading it last night! Well done Dave -- have passed it along to many.

Karen Russell
Karen Russell

Thanks so much for posting this, Dave. I'm assigning it to my campaigns class this fall. And thanks for saying "prodding" instead of "endless nagging" or "constantly demanding." :-P

Karen Russell
Karen Russell

Thanks so much for posting this, Dave. I'm assigning it to my campaigns class this fall.

And thanks for saying "prodding" instead of "endless nagging" or "constantly demanding." :-P

Terry Fallis
Terry Fallis

Great initiative Dave! Your series of posts deserves a book. Well done...

Terry Fallis
Terry Fallis

Great initiative Dave! Your series of posts deserves a book. Well done...

Ferg Devins
Ferg Devins

Thornley twittered about your ebook Dave...have scanned the content headlines and it looks like a terrific, concise and well laid out reference piece...nice work and thanks for sharing...cheers

Ferg Devins
Ferg Devins

Thornley twittered about your ebook Dave...have scanned the content headlines and it looks like a terrific, concise and well laid out reference piece...nice work and thanks for sharing...cheers

Joe Boughner
Joe Boughner

Hi Dave,

I found your e-book via Ryan Anderson; what a great resource! I've been doing strategic comm plans for a few years now and while everything you've incorporated seems like it should be common sense, too often key components are ignored.

This is easily the most useful template I've seen in a while.

Thanks!

Joe Boughner
Joe Boughner

Hi Dave, I found your e-book via Ryan Anderson; what a great resource! I've been doing strategic comm plans for a few years now and while everything you've incorporated seems like it should be common sense, too often key components are ignored. This is easily the most useful template I've seen in a while. Thanks!

Robert French
Robert French

Dave, thank you for taking the time to write, compile and share this eBook. We appreciate new resources to share with students. Your work will serve to inform and inspire students. They will benefit from considering your advice, to be sure. They will also benefit by considering how social media activity, like blog posts and participation in a social network (PROpenMic, in this instance), can generate conversations leading to an eBook / white paper that adds value to the community. There are certainly other lessons in all of this, but those stand out. Thank you for sharing.

Robert French
Robert French

Dave, thank you for taking the time to write, compile and share this eBook. We appreciate new resources to share with students.

Your work will serve to inform and inspire students. They will benefit from considering your advice, to be sure. They will also benefit by considering how social media activity, like blog posts and participation in a social network (PROpenMic, in this instance), can generate conversations leading to an eBook / white paper that adds value to the community.

There are certainly other lessons in all of this, but those stand out. Thank you for sharing.

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