Between May and August 2008 I published a series of posts on strategic communications planning based on my experience over the past few years. Due to popular demand (and prodding from the likes of Ed Lee, Ryan Anderson, Robert French and Karen Russell) I’ve compiled the thirteen posts into an eBook for your downloading pleasure.
The Strategic Communications Planning eBook is an introduction to effective strategic corporate communications planning. It features all of the posts from the original communications planning series of posts, edited to reflect feedback I’ve received and with some additional content added throughout.
The eBook is embedded below and you can also download it from Scribd or from docstoc.
I hope you find this useful. If you do or if you have any suggestions for improvement, please let me know.
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13 Comments
So speedy! Oh Dave, always the inspiration. Can’t wait to dig my eyes into this.
Dave, thank you for taking the time to write, compile and share this eBook. We appreciate new resources to share with students.
Your work will serve to inform and inspire students. They will benefit from considering your advice, to be sure. They will also benefit by considering how social media activity, like blog posts and participation in a social network (PROpenMic, in this instance), can generate conversations leading to an eBook / white paper that adds value to the community.
There are certainly other lessons in all of this, but those stand out. Thank you for sharing.
Hi Dave,
I found your e-book via Ryan Anderson; what a great resource! I’ve been doing strategic comm plans for a few years now and while everything you’ve incorporated seems like it should be common sense, too often key components are ignored.
This is easily the most useful template I’ve seen in a while.
Thanks!
Thornley twittered about your ebook Dave…have scanned the content headlines and it looks like a terrific, concise and well laid out reference piece…nice work and thanks for sharing…cheers
Great initiative Dave! Your series of posts deserves a book. Well done…
Thanks so much for posting this, Dave. I’m assigning it to my campaigns class this fall.
And thanks for saying “prodding” instead of “endless nagging” or “constantly demanding.”
Finished reading it last night! Well done Dave — have passed it along to many.
This will make a great supplement to the “traditional” textbook I am using in my campaigns class. Thanks!
Thanks for taking the time to put this together, looking forward to reading it
Hi Dave, this is a really useful ebook and even seasoned communicators will learn something new from it. Thanks for taking the time to put it together. I became aware of it from your latest tweet and will be sure to send some colleagues this way.
Rayanne, Robert, Joe, Ferg, Terry, Karen, Tonia, Corinne, Zunaid, Sam: Thanks so much for your kind comments. I hope you find the ebook useful!
Nice work here. I just printed it and will give it a read.
This is an awesome overview dave. I have done a post on it here
http://thingsdonotchangewechange.blogspot.com/2008/08/great-rundone-on-communications.html#links
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[...] For the past few months, I’ve been watching Dave Fleet develop his Strategic Communications Planning series with interest. He recently finished the series, and with some goading from the Twittersphere, he’s now turned it into a free eBook. [...]
[...] Strategic Communications Planning - Dave Fleet [...]
[...] Communications Planning” is free eBook written by Dave Fleet. This is a really good book that I would recommend to anyone out there [...]