ROI: Why Social Media Will Grow

If you haven’t seen this video from Gary Vaynerchuk, well, you need to. Gary eloquently explains why advertising in traditional media is falling and why advertising in social media is growing, and will continue to grow: measurable return on investment.

Layer that on top of the methods for measuring other outcomes in social media, which we’re developing, and you’ll see why social media can be such a powerful addition to your communications and marketing mix.


Dave Fleet
EVP Digital at Edelman. Husband and dad of two. Cycling nut; bookworm; videogamer; Britnadian. Opinions are mine, not my employer's.