Enough With Misusing Social Media ROI, Already
I’m a little tired of abusing the term “ROI” – giving it new meanings just so they can say they’re...
Rethinking Blogger Relations
Is blogger relations worth it? Is the ROI sufficient to justify the investment? I’ve written a few times in the...
ROI: Why Social Media Will Grow
If you haven’t seen this video from Gary Vaynerchuk, well, you need to. Gary eloquently explains why advertising in traditional...
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