Where Are The Experts?
The people on the leading edge of social media have, in general, avoided referring to themselves as experts. It’s partly...
BackType Connect – Good… Too Good?
Over the last couple of years, it’s become harder and harder to track conversations about your site online. Tools like...
Five Tools For Drinking From The Firehose
Over the last few weeks I’ve presented to a number of groups around ‘101’ social media topics – how to...
Social Media Policies For Your Company: External Policies
In my last post we explored the policies that companies should consider internally, within their organization, when getting started in...
Social Media Policies For Your Company: Internal Policies
Your organization is dipping its toe into the social media pool, but you know you need the right policies in...
Getting Started: Social Media Policies For Your Company
Is your organization looking to get started with “this social media thing?” If so, alongside the thinking you should be...
Forget The Statusphere. How About The Egosystem?
Forget the "statusphere." We're entering an egosystem where the masses judge value by the size of someone's following and the volume of their voice, not the value of what they say. It's a path back towards the mass media model – the one-way broadcast model that drove people to these new tools in the first place.
I Don’t Care When You Joined Twitter
A couple of big old-media events boosted Twitter’s profile over the last few weeks (ever notice how social media tool...
Where’s The Line With Twitter “Spam”?
Do you find it helpful when people link to their latest content on Twitter? Tweetstats says I’ve posted an average...
Disagree With Me
One of the reasons I write so frequently here is that I love reading your take on things. Sometimes I’ll...