Social Media Needs Shades Of Grey
Social media operates in shades of grey. The more I think about our application of these new tools to communications...
Swine Flu Showing The Best – And Worst – Of Social Media In A Crisis
I’ve written and presented in the past on potential uses of social media in crisis communications. In the past, it’s...
Cluetrain Plus 10: People recognize each other as such from the sound of this voice
As part of a project to mark the tenth anniversary of the seminal social media book The Cluetrain Manifesto, Keith McArthur organized...
Youth Vs Adults: Strong Ties/Weak Networks
The kids are all about social media. They’re publishing content, streaming video and Twittering wildly. Right? Wrong. Just as social...
Is The Customer The Target?
Every so often I read commentary in traditional and social media circles critiquing particular companies’ public relations efforts. The targeting...
The Ostrich Approach Doesn’t Work
There’s been plenty of commentary around the Dominos pizza videos recently. For some insightful commentary, check out posts by Jessica...
Fast-Tracking to Twitter
Back in February I mused about the apparent greater willingness of companies to sign up for Twitter than to start...
Wisdom Of The Crowd Or Idiocy Of The Crowd?
Last night I attended a presentation by Tom Purves entitled How “Augmented Reality” and the Mobile Web Changes Everything. One...
Talking Twitter With CityOnline
One of the great things about social media tools is that they let you connect with people you’d otherwise never...
Social Media Baby Steps Don’t Have To Be Difficult
Yesterday evening I gave a presentation on “Maximising Social Media for Business” to a diverse group of communicators with the...
Recent Comments