A Dark Future For Journalism – The Editorial/Ad Wall Is Down
Several weeks ago we received a presentation from a major Canadian newspaper publisher entitled “New Approach to Media Relations for PR...
Do The Old Timing Rules Still Apply For Media Relations?
When I first got into media relations, a few pitching best practices were hammered into my head on a regular...
More Journalists Prefer Bulk Email Than Personalized? Huh?
Last week saw the launch of a campaign entitled “An Inconvenient PR Truth,” aimed at trying to weed-out some of...
The Volume/Personalization Trade-Off
The trade-off between volume and personalization is an constant dilemma in PR. I wonder if the ideal solution, as it often is, is somewhere in the middle.
The Power of Pith
Media relations is a funny business. So often we talk about how we need to find serious, substantial stories to...
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