Is The Customer The Target?
Every so often I read commentary in traditional and social media circles critiquing particular companies’ public relations efforts. The targeting...
What’s Your Focus?
Something useful to remember: That’s my focus. Every time I write a post I think about which of the segments...
Focus Or Fail
The ever-thought provoking David Armano wrote earlier this month about the “paradox of please,” where he clearly and simply made...
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