Monthly Archives: September 2007

Runners’ Lounge - Social Networking For Runners

A new social network for runners, the Runners’ Lounge, launched this Friday.
Social networking sites are the perfect forum for runners - running is a social activity, it’s easily accessible, it has a large number of passionate participants, and its community thrives on exchanging resources.
As the site states:
Runners’ LoungeTM is a social running web site [...]

Porsche Spins Its Wheels… Into Trouble?

Porsche got reasonable coverage of its recent announcement that it will cut its Canadian prices by 10 per cent over last year to compensate for the strong Canadian dollar.
“We cannot ignore our customers and dealers in Canada who can look to the U.S. and recognize a substantial price difference,” said Peter Schwarzenbauer, president and CEO [...]

How To Lose Your Credibility: Talk About "Hits"

I read a transcript of a media event at work the other day, and one exchange between a reporter and the event’s speaker caught my eye.
Reporter: You said there are 140,000 hits on the xxx website. Is there indication that xxx is kind of catching on with the public?
Speaker: [...]

Privacy Commissioner of Canada Launches Blog

Canada’s government has gone 2.0.
Ok, perhaps that’s a slight exaggeration. Federal government websites - of which there are many - are still stuck firmly in 1.0-land (and even that is generous).
However, in what I see as a highly significant move, the Office of the Privacy Commissioner of Canada recently launched its own blog.
Why is this [...]

The Importance Of Grammar In PR Blogs

How important is grammar on blogs?
I listened to the latest episode of Mitch Joel’s Six Pixels of Separation while out on my run the other day. One thing that Mitch said about spell-checking your blog caught my ear:
"…there was this spirit of blogging that was sort of just ‘visceral and get it out there and [...]

Twitter: More Than Just An Online Water Cooler

Where does Twitter go from here?
Having resisted for some time I just signed up this week. I’m already hooked.
As great a social networking tool as it is, though, I think Twitter’s potential business spin-offs will be even better.
I recall Neville Hobson and Shel Holtz, on For Immediate Release, describing Twitter as an “online watercooler.” Right [...]

Twitter With Me

My social media education continues; I’ve signed-up for Twitter. If you’re interested in my musings, feel free to add me (davefleet).
I’m curious about how this will work. I’ve often thought that Twitter works well for interactive ad agency-types, but might not work so well for those of us in less cutting-edge environments where the concept [...]

Finding The Middle Ground With Social Media News Releases

Todd Defren at SHIFT Communications posted last week about "The End Of The Social Media Release." He’s tired of the format being ’special’ and wants to see it become the norm.
I’m not sure this is an ideal goal.
I love the social media release format. In our technology-driven world, pumping out release after old-fashioned release [...]

iSorry - Apple’s Handling Of The iPhone Price Issue

Steve Jobs stirred up a storm this week when he announced a $200 price reduction for the iPhone just two months after its release (see the video here)
Not surprisingly, Apple’s early adopters, who paid full price for the iPhone not long ago, weren’t too happy. Importantly for Apple, early adopters also tend to be influencers [...]

Has Online News Killed The Friday Afternoon Announcement?

Last Friday, Google announced that it would start hosting material from several large news agencies, including Associated Press, Canadian Press, the UK Press Association and more, through Google News.
Not surprisingly, this has been a little controversial - the announcement raised concerns that this change will take traffic and revenue away from other online news sources [...]