Monthly Archives: January 2008

Case Studies? Anyone?

For all the talk of openness, transparency and community in social media, there’s one thing missing.
Case studies.
Social media is still an emerging area, and it’s moving at light speed in many areas - video and mobile, to name two.
However, the lack of fleshed-out examples of success has bothered me a lot recently.
For social media to [...]

Low-Brow Reporting From The Globe And Mail

Referring to this story in the Globe and Mail.
Technorati Tags: journalism,tabloid,communications,plan,Globe and Mail,sensationalist

Will Pate Talks About PodCamp Toronto

Will Pate has been a technology entrepreneur and community builder since co-founding his first business, Infinity BBS, in elementary school.
Since then he has co-founded Raincity Studios, a Vancouver-based new media design, development and web marketing firm and has worked at Flock and on a project called Mazava.
He is currently the Community Evangelist at [...]

Don’t Make Perfection The Enemy Of Good

Technorati Tags: social media,web 2.0,marketing

How To Use Twitter Packs — And Twitter — Successfully

Twitter can be pretty intimidating. To people just starting out following few people, and with few followers of their own, it can seem like their words are disappearing into the ether.
After a few days of broadcasting into silence, those people drift away having never realized the immense potential of this tool.
I recently wrote [...]

Twitter Packs, Tweetmeme and Releasing Social Media Metrics

Technorati Tags: tweetscan,twitter packs,metrics,social media,seesmic

How Do You Define ‘Media’ In A Crisis?

I recently witnessed the government’s emergency management operation in action when flooding in the Ontario community of Huntsville left roughly 120 homes under 5 feet of water in early January.
I was the communications guy at the Provincial Emergency Operations Centre. While we never moved from a monitoring role, it was fascinating to see things [...]

Why Are You So Afraid Of Conversation?

A quick thought.
I’m currently working my way through Joseph Jaffe’s book ‘Join The Conversation.’ I’ve just finished Chapter 10, “Why are you so afraid of conversation?” which was written entirely by members of the online community via a wiki.
The chapter contains an insight from Mitch Joel that illustrates why I think he’s one of the [...]

Fact-Check Before Blogging

In the last little while I’ve seen a few worrying slip-ups in the wonderful world of the blogosphere.
First up, on December 30, 2007 the Washington Post reported that the Recording Industry Association of America sued a man for copying his own CDs onto his computer. With a story like that, it’s not surprising that a [...]

Busting The Myth Of ‘Viral’ Strategies

"…and we’ll produce a viral video, too."
I’ve heard this way too often in the last year. I cringe every time. I usually bite my tongue and accept that the person is saying it through ignorance. One time, having a bad day, I spoke up: "Sorry, but I don’t think you can say it’s going to [...]