Are Media Channels Diverging Or Converging?
While looking over the new Vancouver Sun website recently (congratulations again on the redesign to Kirk Lapointe and his team),...
6 Tips For Engaging Online
If you're new to the social media "scene," it can be scary (just ask the folks at Motrin). For a company used to "controlling the message" through carefully crafted news releases and press conferences, engaging in it can be even scarier. Here are six tips to help that engagement go a little more smoothly.
5 Lessons About Self-Promotion In Social Media
A little storm-in-a-teacup erupted online today around a press release issued by Matt Bacak. The release was almost comically self-promotional,...
Twitter Spam Doesn’t Work
We're still seeing people try to use old-school spam tactics to 'game' Twitter. This weekend I saw one of the more low-level attempts so far – someone who created a Twitter account just for the purpose of taking advantage of the Mumbai terrorist attacks to drive traffic to his site.
What If People Say Bad Things About You?
What's your response to the people who say, "you're telling us we should get involved in social media, but what if people say something bad about us?"
13 Ways Social Media Can Improve Your Career
I write a lot about how social media can help companies to engage better with their customers. Today, though, I’m...
The Ethics of Ghost-Writing in Social Media
When you're online, I think the expectation is that when you see someone's name on something then it's actually that person. That's the point of "social media," right? It's social. If I'm not building a relationship with the person I think I am, there's something very wrong with that.
Integrated Communications – Not Social Media – Won The Election
Social media didn't win the election. However, a tightly-integrated communications strategy, of which social media was an important part, went a long way towards it.
Practical 101s: Tips For New Twitter Users
So, you now have a Twitter account and you're raring to go. But what do you do? This post gives my suggestions for how to get the most out of Twitter.
What’s Your Favourite Tool For Monitoring Conversations?
As conversations become increasingly fragmented, they're becoming increasingly more complex to monitor. What's your favourite monitoring tool (or tools)?
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