Think “Over Time,” Not “Point In Time”
A hypothetical scenario for you: your communications director comes to you and tells you that thanks to their department’s activities,...
PostRank Analytics: Missing Link Between Social Media Engagement And Web Analytics
I love Google Analytics. Google’s free tool offers easy-to-use analytics perfect for small or mid-sized businesses, is easy to install...
Enough With Misusing Social Media ROI, Already
I’m a little tired of abusing the term “ROI” – giving it new meanings just so they can say they’re...
A Little Shortening Goes A Long Way
As micro-blogging services like Twitter, Brightkite etc grow, URL services are becoming a central part of every social media junkie’s...
Test-Driving The New Radian6 Features
Radian6 really got its groove on this weekend, with a whole raft of new changes that close the gap with its competition in some areas and set it ahead in others. Here are the major changes from this weekend along with my thoughts on them.
PodCamp Toronto 2009 – Bigger, Better?
I’m at the end of an exhausting but wonderful weekend. PodCamp Toronto 2009 was held over the last two days and,...
3 Steps To Better Objectives
“Increase sales” isn’t a good objective. Neither is “increase web traffic,” or “increase awareness,” or “more customers.” Why? Because you...
How To Write A Good Communications Plan – Part 13 – Evaluation
Your goal in your evaluation section is to lay out how you will measure your communications success. In a high-profile initiative this may be through the various stages of your announcement; in others, it may have a smaller scope.
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