social media

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Content Calendars Aren’t Evil – They’re Just Abused

My friend Jeremy thinks content calendars are evil. I disagree: I think content calendars are useful tools, but they’re consistently and...

Bashar Al-Assad

Should “they” be allowed to use social media? Who are “they”?

So Syrian president Bashar Al-Assad is using Instagram to paint a more rosy picture of his presidency than the civil war-torn...

Managing Social Media at Scale

From One to a Million: Managing Social Media at Scale

What if you had to re-examine your assumptions around social media? What if, instead of thinking about conversations in ones...

Burger King Twitter Hacking

Burger King Twitter Hacking: Take A Chill Pill

Burger King’s Twitter account was hacked today, with the hacker turning the company’s Twitter page into an offensive mock-up of...

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Social Media at Scale: Organizing Global Social Media Teams

One of the most fundamental questions in running a social media program at scale is, “how do I organize it”?...

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Introducing the Social Media at Scale Series

As social media continues to establish itself as a bona fide communications function and as companies continue to increase the...

Where has Dave been?

Where has Dave been?

Wow, it’s been a long time since I posted here. In fact, I’ve only posted four times in the last...

Forrester says social doesn’t drive online sales, and why that’s fine

Research recently released by Forrester entitled “The Purchase Path of Online Buyers in 2012” indicates that email and search dominate...

Six essential shifts in social media strategy

We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when...

Facebook Timeline for Brands: Curation and Palpitation

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual...

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