social media

Don’t Be Fooled By Last-Click Analysis Of Social Media

16 May 2011 Dave Fleet
10 Comments
measurement, social media

Forrester recently published a report entitled “The Purchase Path of Online Buyers.” Normally I’m a fan of Forrester’s reports, but...

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Yeah, Well Your Agency Is Killing Unicorns

26 April 2011 Dave Fleet
17 Comments
marketing, pr, public relations, social media

Daniel Stein recently wrote an attention-grabbing post over at Digiday entitled “HypeBusters: PR Agencies Are Ruining Facebook.” His basic argument:...

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Why And How To Scale Social Business Programs

14 April 2011 Dave Fleet
8 Comments
customer service, social media, strategy

As time goes on we’re seeing a rising trend toward social customer support, largely driven by three forces: Companies are...

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Three Forces Driving Social Customer Support

Three Forces Driving Social Customer Support

13 April 2011 Dave Fleet
2 Comments
customer service, social media, trends

We’ve discussed, many times, the importance of the ongoing trend towards the integration of various communications forms in social media...

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Why You Should Tweet During a Crisis

12 April 2011 Dave Fleet
15 Comments
crisis communications, customer service, social media, Twitter

Ever have one of those frustrating conversations with your colleagues during an emerging issue, where you’re trying to figure out...

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Disclosure And Facebook’s Social Plugin

22 March 2011 Dave Fleet
16 Comments
facebook, social media

A few weeks ago Facebook introduced its new Comment Box plugin, allowing companies and individuals to connect comments on their...

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SXSW 2011: Strong on Networking; Less on Content

17 March 2011 Dave Fleet
15 Comments
events, social media, Uncategorized

I just arrived home from South by Southwest Interactive after six days down in Austin, Texas. Given that my voice...

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How To Engage On Sites Using Facebook’s New Commenting Plugin

8 March 2011 Dave Fleet
10 Comments
blogging, communications, facebook, social media

Facebook recently introduced a new version of its Facebook Comment Box Plugin, allowing website owners to integrate their commenting functionality...

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Facebook Commenting Platform: Pros and Cons For Businesses

2 March 2011 Dave Fleet
24 Comments
facebook, social media

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on...

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Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

21 February 2011 Dave Fleet
4 Comments
Weekly Reads

Lots of really interesting reads in the Monday morning reading hopper this week: a look at why dictatorships would be...

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