social media

Where does content fit in Facebook’s new marketing model?

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent...

Seven Social Media Insights on CES

Seven Social Media Insights on CES

By now you’ve probably had more than your fill of analysis from the many, many products and announcements revealed at...

Should you let social media conversations direct your business?

Here’s a question for you: Should you let conversations in social media direct your business? If you’ve worked in the...

Five ways to improve your social media measurement

We’re past the point ¬†where a “get me one of those” approach to the latest social shiny object is a...

7 Tips For Getting Legal Approval on Social Media Programs

I don’t think it matters which form of communications you work in; “legal” often seems to be a pain point....

4 Ways To Improve Your Social Media Content Strategy

Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate)...

Eight Tips for Scaling Social Customer Support

David Armano noted in a recent Harvard Business Review post on social business that listening to conversations is a valuable step...

Startups: No, You Don’t Need To Hire A Social Media Expert

My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media...

Cartoon: Corporate Twitter

This made me chuckle. Recognize this picture? (via the brilliant tomfishburne.com)

Infographic: The Cost and Benefit of Social Media

Check out this infographic – the first thing I’ve seen really trying to put a number on the true cost...

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