Think: Strategy
It’s all too easy, especially in the world of public relations and social media where there’s a shiny new tool...
Strategic Communications Planning – A Free eBook
The Strategic Communications Planning eBook is an introduction to effective strategic corporate communications planning.
How To Write A Good Communications Plan – Part 13 – Evaluation
Your goal in your evaluation section is to lay out how you will measure your communications success. In a high-profile initiative this may be through the various stages of your announcement; in others, it may have a smaller scope.
Ready, Aim, Fire – 2 Ways That Poor Planning Can Hurt You
When someone asks you to help communicate an initiative, what do you do? Do you immediately find yourself coming up with cool ideas about how to gain attention and generate coverage? If you do that, you’re doing your clients a disservice. You’re guilty of failing to plan - of putting tactics before strategy.
How To Write A Good Communications Plan – Part 12 – Budget
Unfortunately, even the most basic communications approach comes with costs attached. In a corporate communications plan, the budget section details these.
How To Write A Good Communications Plan – Part 11 – Issues
Issues management is all about catching problems before they become crises. Your communications plan should help you to prepare for that.
How To Write A Good Communications Plan – Part 10 – Tactics
You know your goals; you know what you're saying; you know who you're talking to. You need to decide how to say it. How are you going to reach the audiences you've selected?
The Best 10 Minutes You’ll Invest Today
Chris Brogan gave a ten-minute 'jolt' to the audience at the Podcasters Across Borders yesterday. If you're interested in social media, take the time to watch it - it's the best 10 minutes you'll invest today.
How To Write A Good Communications Plan – Part 9 – Messages
Your analysis is done, you've figured out your communications strategy and you know who you're targeting. It's time to craft your messages. But where do you start?
How To Write A Good Communications Plan – Part 8 – Announcement
By now we've set the stage, established our objectives and strategy and chosen our audiences. Now, at last, it's time to think about our announcements.
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