Facebook Strategies: Content Over Creative
Are you focusing your Facebook investment in the right place? The immensely smart Jay Baer directed my attention to research conducted...
The Biggest Challenge Digital Communicators Face
Let’s chat about the biggest challenge I think digital communicators on the agency side face nowadays. It’s not measurement It’s...
Time To Evolve How We Target Social Media?
How many times have you read something like this in a digital communications plan? “One in three of our target...
Are You Creating Social Media Scorched Earth?
“In too many cases, the “best practices” espoused by digital agencies are less about “serving the community” and more about...
Four Reasons Your Social Media Marketing Campaign Sucks
Listen; engage; develop. That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities...
Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media
Forrester analyst Augie Ray posted a list of seven things he recommends organizations do to avoid the recent problems of...
Evolving the Social Media Marketing Ecosystem
In January this year I put forward my thoughts on the social media marketing ecosystem in which we operate in...
Strategies In The 2010 Social Media Marketing Ecosystem
A few days ago I blogged my thoughts on the shape of the social media marketing ecosystem as we enter 2010....
The 2010 Social Media Marketing Ecosystem
Forrester Research analyst Sean Corcoran recently posted an insightful breakdown of some of the differences between owned media, paid media...
Six Ways To Silo-Bust Your Communications
We’re into “2010 prediction season, and there are plenty of social media buzzwords being thrown around.” “Real-time,” “location-based,” “convergence” and...
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