August 28, 2007 – 7:12 pm
A story by Paul Berton in the London Free Press, titled “Making the best of a photo op,” caught my eye recently.
I try to shy away from government-related posts to avoid conflict with my day job, but I think this is useful advice regardless of whether you’re in government or not. This is my type [...]
August 26, 2007 – 7:39 pm
Just a quick note - I’ve moved my blog to a new address - FleetStreetPR.com. Be sure to update your bookmarks!
Thanks to Michelle Sullivan (blog and work site) for having the idea for the new name at the Geek Dinner last week.
August 24, 2007 – 6:45 pm
Advertising within video games is a hot topic right now. As video games become more and more mainstream, they become more attractive as advertising vehicles. Spending on ads in video games is expected to grow 33% a year over the next three years, to roughly $1bn by 2011.
This isn’t a new topic - a casual [...]
August 22, 2007 – 11:00 pm
I went to my first Geek Dinner Toronto (got to love the name!) tonight. What a great gathering of 60 or so marketers, communicators, advertising execs, pr professionals, bloggers and podcasters!.
I love situations like this, so I really enjoyed the opportunity to get out there and meet some other Torontonians involved in this community (and [...]
August 21, 2007 – 7:35 am
A little while back I received my first pitch as a blogger, which was very exciting for a newbie like me.
As a communications professional, I’m perhaps more open to pitches than some other people. I’m open to being pitched. At the same time, I have some idea of what a pitch should look like. You’d [...]
August 16, 2007 – 7:31 pm
Forget media training - here’s a great video parody of a CEO in full damage control mode, courtesy of comedians John Clarke and Bryan Dawe. Enjoy:
(Thanks to David Griner, via Presurfer, for drawing my attention to this)
August 16, 2007 – 7:25 pm
Unless you’ve had your head in a box recently, you know about the Utah mine collapse and the desperate search for six miners trapped inside.
The owner of Crandall Canyon mine, Robert Murray, isn’t known for being shy, and this is no exception. The outspoken Murray has been front-and-center since this crisis began.
A lot of people [...]
August 14, 2007 – 6:48 pm
BooneOakley has generated a lot of good coverage with its innovative approach to delivering its response to the RFP for the Saucony shoes account. Rather than mailing-in its bid, the company dispatched three staffers to run the document in to Saucony’s office and blog about it (fittingly, the final leg of the run, completing the [...]
August 14, 2007 – 7:04 am
This is genius: As part of a new ad campaign for Carlsberg, Saatchi & Saatchi went around London dropping £5,000 in £10 and £20 notes. Each note had a removable sticker reading, “Carlsberg don’t do litter. But if they did it would probably be the best litter in the world.”
When’s the last time you got [...]
August 14, 2007 – 6:13 am
I’m a podcast addict. Right now I have more unlistened-to podcasts than my poor MP3 player can physically store - over 200 at last count - despite getting through 15-20 every week. So, despite not podcasting myself (I think I talk enough already), I feel like I have some justification in identifying what makes a [...]
