November 30, 2007 – 12:09 am
I had a great email conversation with a couple of colleagues at work today about the furor over Facebook’s Beacon application. With their permission, I’m posting the conversation here (with their names removed) for your thoughts:
Subject: Facebook Beacon
ME: The latest in a loooong series of stories this week about Facebook’s Beacon system: [...]
November 27, 2007 – 11:14 pm
While researching my presentation for the recent Talk Is Cheap unconference, I came across a fantastic post by Mark Glazer. Alongside discussing the response of media outlets to the first set of fires, Glazer noted the lack of hyper-local coverage of the fires.
What many people who are evacuated really want is simple information on the [...]
November 26, 2007 – 9:47 pm
Richard Binhammer, aka RichardatDell, will speak at a Third Tuesday Toronto (which I’m quickly realizing is possibly the most arbitrary name ever) on December 4.
Richard is one of the key figures behind Dell’s emergence from Jeff Jarvis’s Dell Hell as a social media-savvy company, and his insights into Dell’s social media efforts should make [...]
November 26, 2007 – 9:30 pm
I received an email today from ING Direct. Normally their emails go straight into my trash folder, but this one caught my eye.
This one advertised a contest leveraging social media.
The Canadian Superstar Saver Search (try saying that three times quickly) is straightforward – create a video explaining the creative ways you save money, upload it [...]
November 25, 2007 – 4:47 pm
If you (or your boss) find yourself confused, apprehensive or unsure about delving into the world of new media, then Now Is Gone is for you.
Communications professionals are in the middle of a tumultuous period. The Internet has done more than just change the way people buy goods or play games; it has changed the [...]
November 22, 2007 – 7:46 pm
TechCrunch posted a very interesting guest post today by Dan Ackerman Greenberg, who talks about the tactics his company uses to drive people to view videos on YouTube.
Greenberg co-founded The Comotion Group, a “viral marketing” firm. He boasts that in the past three months he’s achieved 20 million views for his clients. However, I’m not [...]
November 20, 2007 – 11:25 pm
Case Camp Toronto 6, held tonight, featured a series of fascinating presentations.
I live-tweeted the event, along with Joseph Thornley (here), Connie Crosby (here) and Wayne MacPhail (here) – together we managed a pretty good summary of the event. I’ve stolen memories from all of the above to generate this post.
Mobile Marketing for Levis @ Virgin [...]
November 19, 2007 – 12:01 am
After several great years in the Ontario government’s Cabinet Office, the time has come for me to move on.
I’ve mentioned the new job a few times recently, but I’ve waited to talk widely until my new colleagues were informed.
Well, that cat is now out of the bag so here goes…
Background
The last few years have [...]
November 18, 2007 – 11:01 pm
I’m a little worried at how I’ve seen the term “social media strategy” thrown about recently.
I’m starting to overhear things like, “we’re also working on a social media strategy.”
I worry about this. A lot. I think I worried aloud about it four or five times during my 20-minute session at Talk Is Cheap recently.
Used this [...]
November 16, 2007 – 7:59 am
Following-on from my last post, last night I presented a session on the crossover between social media and crisis communications at the Talk Is Cheap unconference.
I spoke in particular about the 2007 California Wildfires and how social media could have been used more effectively (while appropriately) in that situation – in essence a longer, more [...]
