Education Portal (via Lifehacker) recently featured a list of Universities offering free online university courses.
Digging through the list, there are woefully few courses on PR and social media.
However, I’ve picked out a few specific courses that PR and social media folks may want to check out:
Social Media
New Media Literacies (Massachusetts Institute of Technology) [...]
In the days since my last update on the social media training wiki (on December 19), I’ve noticed a shift in momentum.
Compared to the previous 10-day period:
Site visits and page views are up by over 800%
Bounce rate is down 12%
Unique visitors are up over 750%
Average time on site is up almost 50%
Site membership has [...]
In the last few days, a couple of people twittered about clearing out their RSS feed subscriptions.
This got me thinking: there’s a fairly well-known set of major blogs out there. Most people in this space know about Jeremiah, Shel, Todd, Neville, Shel II, Scoble, Steve Rubel, Mitch et al, but what are the undiscovered gems?
What [...]
The Halton Catholic District School Board stirred up controversy this week when it banned Phillip Pullman’s fantasy book "The Golden Compass" and two other books in the "His Dark Materials Trilogy."
According to a board statement, "Philip Pullman’s trilogy of atheistic ideology, carefully couched within the realm of fantasy for young readers, is in direct opposition [...]
Newfoundland paper ‘The Telegram‘ recently published an article detailing an email trail between Newfoundland journalist Craig Westcott and Elizabeth Matthews, the Director of Communications for Newfoundland and Labrador Premier Danny Williams.
Check out the article – it makes very interesting reading.
Matthews has blacklisted Westcott for a while due to his criticism of the Premier. The [...]
Just over a month ago I threw out a challenge to the online PR community:
[...] As a community, let’s develop a best-practice social media 101 training program.
Let’s create a one-day, scratch-the-surface program that will help employees who are new to this social media thing to find their feet.
Let’s put it out there for the [...]
I just want to take a few moments to give my thoughts on a debate that has bounced around a bit recently – whether or not live blogging is a good thing.
Doug Haslam wrote a great post recently for Media Bullseye, looking at both sides of the issue. Shel Holtz and Neville Hobson also discussed [...]
I often see "loss of control of the message" cited as a barrier to entry into social media for companies. Today, I’m here to say that loss of control is a myth.
Traditionally, communications has always been about message control:
Carefully crafted soundbites
Carefully staged events
Carefully choreographed photo-ops.
All of these aim to keep close control of the message.
Organizations [...]
Spokeo (www.spokeo.com) is a very interesting new tool that allows you to track your contacts’ activities over 30-plus different social media sites.The site makes a point of speaking to privacy concerns, but does it go too far? Is this a very cool tool, or is it too close to privacy invasion?
Mobile post sent by davefleet [...]
Rogers stirred up a storm this week with revelations that it is splicing its content into other companies’ webpages.
All of the reports I’ve seen have referred to this under the banner of "net neutrality."
For those of you that don’t speak geek, here’s the basic gist.
Rogers is, in essence, forcing customers to view content they haven’t [...]
