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A Digital Lens on the U.S. Election

9 November 2016 Dave Fleet
0 Comment
Uncategorized

One day after the U.S. election and the dissection of the reasons for the outcome is well underway. Richard Edelman,...

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Forrester says social doesn’t drive online sales, and why that’s fine

28 September 2012 Dave Fleet
11 Comments
social media

Research recently released by Forrester entitled “The Purchase Path of Online Buyers in 2012” indicates that email and search dominate...

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Blogger relations – you’re doing it wrong

15 August 2012 Dave Fleet
19 Comments
blogger relations

I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency...

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Six essential shifts in social media strategy

8 June 2012 Dave Fleet
41 Comments
measurement, social media, strategy

We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when...

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Trust in 2012: 4 Implications for Social Media

2 February 2012 Dave Fleet
12 Comments
communications, pr, public relations, social media, strategy

Edelman recently released the results of its 2012 Trust Barometer survey. Given the events of the last year, it’s hardly...

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Search Engines Are A Conduit, Not A Source

Search Engines Are A Conduit, Not A Source

21 December 2011 Dave Fleet
2 Comments
communications, search

Let’s get this out of the way: Search engines are a key part of communications nowadays. Take a look at...

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Startups: No, You Don’t Need To Hire A Social Media Expert

16 June 2011 Dave Fleet
16 Comments
Uncategorized

My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media...

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Is Share of Voice a Useless PR Metric?

24 May 2011 Dave Fleet
19 Comments
communications, measurement, pr, public relations

This is a guest post by my Edelman colleague Rob Clark Sometimes you say a word too many times in a...

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How To Engage On Sites Using Facebook’s New Commenting Plugin

8 March 2011 Dave Fleet
10 Comments
blogging, communications, facebook, social media

Facebook recently introduced a new version of its Facebook Comment Box Plugin, allowing website owners to integrate their commenting functionality...

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Trust Barometer Reveals Need For Mature Social Media

15 February 2011 Dave Fleet
6 Comments
pr, public relations, social media, strategy

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with...

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