Review: Sysomos Social Media Monitoring Tool
I’ve explored many social media monitoring tools over the last few years. This week I added to the list when...
Reach Matters – Even In Social Media
“It doesn’t matter how many people you reach; it’s who you reach that matters.” We hear this kind of statement...
Social Gaming Hitting A New Level
Last week, Microsoft rolled out a new update to its Xbox 360 dashboard. Among other changes, the update added Twitter...
Conflicted About Ad.ly
Browsing through my Google Reader feed this evening, a story in the New York Times caught my eye. The story...
Welcoming A New Colleague
I’m pleased thrilled to welcome Andrea Pietkiewicz to the Thornley Fallis team. Andrea joins our social media team this week,...
15 Ways PR Agencies Can Help Companies With Social Media
As social media has grown in acceptance within companies over the past few years, one debate never seems to go...
Foursquare’s Potential For Hyper-Local Marketing
In recent weeks, I’ve become fascinated with the location-based social network Foursquare. While I’ve been using location-based apps on my...
The Huge Potential Of Location-Based Apps
The growth of smart phones – from a consumer perspective, the iPhone in particular but also Blackberries – has really...
Putting A Face On The Faceless Organization
Companies with faceless brands have some of the greatest opportunities in social media. I’ve written on this topic before –...
Book Review: Six Pixels Of Separation
As I mentioned recently, I’ve been working my way through the book/audiobook of Mitch Joel‘s Six Pixels of Separation for...
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